Mastering Interviews and Panels: A Step-by-Step Guide

This isn’t an exhaustive guide to interviews and panels, and it definitely won’t cover talk show scenarios. However, that doesn’t mean if some of these ideas appeal to you, you can’t use them. Of course, feel free to use them.
First, these scenarios won’t replace, say, The National Press Club meetings in Australia or America—check out the video for that below. But these are strong foundations and steps to getting a result that you, your readers, and those you work with will be happy with. 

The Official National Press Club of Australia, work attire is required at a sit down lunch

Where To Start

This one is easier than it may sound. Are you doing a face-to-face (sometimes called a meet and greet), or are you attending a panel, such as one at a convention, which could be a science or fan convention, for example? 

Scenario 1

A meet-and-greet does give a bit more freedom, and depending on how many people attend or time restrictions, the interviewer should be able to get at least one question in. It also provides a bit more up-close and personal time to pick up on personality traits, social skills, and interests an individual may have.

Scenario 2
A panel can be a lot of fun where you observe others’ questions. There is no guarantee of getting a question in. Still, armed with some observations of your own, it offers the opportunity to observe your person of interest, how people react and the validation of their questions. Not all panels allow video recordings or extensive audio recordings. Most allow a few minutes for photos, and you can take notes. Please do not rely on your memory. It is imperative to take notes.
Below is an example of a fan convention panel: a small group panel featuring Jared Padalecki and Jensen Ackles from the TV show Supernatural. Most people are usually excited and nervous at these events. Watching a few panels that interest you on YouTube will help you form an idea of what to expect and how guests expect to be treated.

Fan convention panel

Do Your Homework

The other thing, is to delve into some background checking, uncovering unique aspects that give the person that human touch, something people can relate to. Having common ground helps, an example would be when I interviewed DJ Qualls (@djqualls on Instagram). I had found in my research on his interests that there was a bit of a rumour that he was into antiques. It was only a rumour and wasn’t overly confirmed anywhere, so I asked him if it was true and he replied that it was true. And he chatted a bit about his hobbies and interests. That is something people like to know too.

The second example would be attending a writers week or a book/film launch. It’s crucial to find out what you can before hand. This could be anything from how a subject was picked or funding for a project, what problems that had to overcome or even where inspiration came from. A good journalist will put this stuff together, fact checking is important because if you are writing any old thing you will lose readers/followers and not gain followers. 

Thirdly, is a science based event. This would be based on fact, studies, how long was the duration of studies and who participated. Science is all about facts, not stories and inspiration but more credentials. People may or may not have an interest in adversity that had to be overcome to get to the results, rather are the results substantial and ethical.

Overall, researching and gathering information will help form a picture of what you want to do. 

Dress and Conduct

Dress appropriately and behave in a polite, professional manner. The rules for attending events include some expectations of behaviour. Rude and abusive behaviour could possibly result in expulsion. 

  • For a fan convention, jeans and a top would be fine
  • For a writers’ week or film festival, smart casual attire would be best (unless otherwise stated)
  • A science event is usually business attire

Pen and Paper

During a panel discussion, I found myself under the watchful eye of the staff. However, since I was using pen and paper instead of an electronic device, they had no issue with it. At such events, I always prepare my background work and take notes to ensure I remember and maintain the accuracy of my information. It’s also beneficial to record the atmosphere, whether it’s friendly , hostile, or excited. Pen and paper, being low-tech, are usually acceptable and should be a part of your note-taking arsenal. 
Remember, you’re not alone in your questions. Others may have similar queries. Stay present in the conversation, aware of the atmosphere and the unfolding dialogue. This active engagement will not only enhance your note-taking but also foster a sense of connection with the event and its participants.

In Summary

  • Is this an interview or panel?
  • Be prepared for your particular event, e.g. fan convention or a writers week
  • Do adhere to professional dress and conduct, as per expectations
  • Be prepared by having done the background work before you go
  • Pen and paper. Handy to have. Take notes so you don’t rely on memory and possibly forget something.
  • Know the guidelines and adhere to them. We are making friends, not wanting to be black listed
  • Do you need a media clearance? Maybe not, but for more access, it could be handy

Presenting Your Work

Nobody wants to see a hundred photos. A couple of galleries with maybe 3-5 photos in each will suffice. Follow the basic outline of an intro/outro, the body and some visuals, either video or your own images would be great.